Everywhere we look we see companies jarring for a sliver of our ever shrinking attention spans. Having a great product is certainly an important piece to the puzzle and likewise a great start. However, in our fast-paced world, no longer does the average consumer take the time to find the best product. People want what they see in their social media feeds. People respect a brand that has an outward facing charism backed up by easy accessibility. Your brand should exude those mannerisms from the moment your logo catches the consumer’s eye. Your webpage should flow from the moment it is clicked to the completion of transaction.
Brand Importance
Brand preference is what builds strong cashflow by growing market share. The Marketing Accountability Standards Board (MASB) states that on average branding contributes to 19.5% of enterprise value, and at times as much as 50%.
Strategic Advantage
It is no secret that well recognized brands can charge more than competitors for similar quality products. A study by the Marketing Science Institute found that brand reputation and preference can command 26% premiums on average. This advantage comes with no extra patents, research and development, or talent acquisitions.
Reaping Rewards
Some of these include: Reduced price sensitivity from customer; Increased customer loyalty; Higher visibility blocking out competitors; More RFP and Bid wins.
Our Logo Designs
Plumbing Logo
Designed in 2020, this logo was designed for a new plumbing company that services the Philadelphia area.
Tree Service Logo
This logo, designed in 2018 combines three of the client’s wishes: a tribal symbol, a lion, and a symbol of royalty.
Cleaning Service Logo
Lima’s Cleaning Service offers both residential and commercial cleaning in the Philadelphia area.
Electrician Logo
Designed for an electrician servicing the Philadelphia area, this logo utilizes the resistor symbol and combines it with a “W’ for the electric service’s name.
